In the beginning, we were a jewelry manufacturer doing OEM and ODM for other fine jewelry brands across the world.After several successful years as jewelry wholesalers, we have set our offline wholesaling store at Hongkong then mainland Shenzhen and Yiwu. We then decided to expand our business into jewelry retailing internationally in 2010 and the company moved to larger premises. In 2010, YFN upgraded our product line and focused more on fine jewelry manufacturing and retailing. Another fully owned factory was established in the same year in Dongguan Chang’an which played a crucial part in our manufacture and production. In 2013, we had built another factory at Shanwei to improve our unique design. With the increase in production capabilities, we built our third fully owned factory at Panyu in 2015.

In 2015, in order to better serve consumers, we entered the world's major e-commerce platforms. Driven by the ever-increasing demand, we began to establish our own brand base, which soon won a good reputation among European and American consumers, and laid a solid foundation for the service of jewelry lovers all over the world.

Unlike traditional jewelry brands, we concentrate on online jewelry personalization and allow our customers to add elements of their own like a photo or a date or merely a name to customize their jewelry without breaking their banks. Meanwhile, due to our casting and technology advantage, we could produce each customer’s personalized jewelry fast and deliver it to them rapidly.

We always bring our customers to the most comprehensive jewelry collections they want without spending a fortune. Our idea is simple, to present fashion and beauty to every jewelry lover and constantly focus on the key elements of this process -design, customize, and manufacture – with our pillars- simplicity, digital integration, and sustainability.